It's been talked about and teased for over a year. Well now it's here; Pardot's long awaited, now generally available Engagement Studio. Say goodbye to Drip Programs and hello to a new and improved means to create marketing journeys for your Prospects.
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Our friends over at Salesforce have been busy cooking up new improvements for our favorite marketing automation tool, Pardot. Find out what goodies have just been released and what new ones are on their way.
I've heard a lot of people asking the same question, Marketing Cloud or Pardot? Pardot or Marketing Cloud? I totally understand the confusion. It isn't entirely clear. Some of my customers have even asked me "Why does Salesforce have two different Marketing Applications?"