Do you know what it costs to acquire a new customer? Or maintain an existing one? Are you aware of the benefits of maintaining your relationship with existing customers? You need to know what these values are to ensure a healthy client mix for consistent cash flow and healthy growth of your company.
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Customer Retention Rate
Your customers are your most important asset. Without them there is no business. Not only will they buy your product, but if you have their loyalty you'll have their repeat business, and they will be an advocate for you. So what are you doing to make them customers for life?